About the Conference

The dynamic marketing landscape is continually shaped by technological advancements and the growing concern for sustainable practices. As the world grapples with environmental challenges, businesses are recognizing the need to embrace sustainable approaches while harnessing the power of technology to drive their marketing strategies. This conference will explore the intersection of technology and sustainability, highlighting how the fusion of technology and sustainability is redefining the future of marketing.

In today’s digital age, technology has become an indispensable tool for marketers. The advancements in technology have revolutionized the way businesses interact with their customers, enabling more personalized and targeted marketing strategies. From social media platforms to data analytics, technology provides marketers with valuable insights into consumer behaviour, allowing them to create tailored campaigns that resonate with their target audience. Whether through artificial intelligence, virtual reality, or chatbots, technology has opened new avenues for marketers to engage customers and build meaningful relationships.

Sustainable marketing helps in the integration of sustainability principles into marketing strategies and adopting a long-term perspective to create shared value for customers, society, and the environment. Sustainable marketing practices can lead to competitive advantage and customer loyalty. Digital marketing has also contributed to advancing sustainability goals. It explores how digital platforms can enable businesses to communicate their sustainability initiatives effectively, engage customers in sustainable behaviours, and drive positive social and environmental impacts. Advertising has a vital role in driving positive social change, raise awareness about sustainability issues, and encouraging responsible consumption. The conference will highlight the importance of ethical advertising practices and provide insights for creating sustainable advertising campaigns. Sustainable marketing explores various themes, including green marketing, cause-related marketing, and ethical branding. The conference will emphasize the importance of aligning marketing strategies with sustainability principles to build strong brands and enhance customer loyalty.

The convergence of technology and sustainability is transforming the marketing landscape, providing businesses with innovative opportunities to promote their products and services while contributing to a more sustainable future. The conference will provide a platform for scholarly discourse on technology-enabled sustainable marketing practices. As marketers navigate this evolving terrain, it is crucial to embrace these insights and collaborate with researchers, policy makers and consumers to redefine the future of marketing in a way that is both technologically advanced and environmentally responsible.

Conference Objective

The conference is aimed at deliberations and presentation of research work and management practices in the areas of Marketing and Business Strategy in line with the conference theme, i.e., Technology & Sustainability: Redefining the Future of Marketing.

Broad Plan of the Conference

The conference is spread over two days.

Day 1 will feature two highly interactive sessions:
(i) Plenary Discussion (ii) Workshop.

The second half of Day 1 will have Paper Presentations.
Day 2 will have

(i) “Editors Conference” on “Editors viewpoint for publishable research”,
(ii) Workshop on Business Simulation by NJoy learning.
(iii) Presentation of papers and knowledge sharing among the participants.
The Valedictory will be around 4 pm.



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